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A New Technology for Business Success by Lara Ewing
An excellent introduction to NLP in the corporation. Ewing discusses several applications of NLP in the corporate setting including sales, negotiation and changing the corporate culture.
Uses of NLP: Interviews of Success with NLP Vol. I
What is NLP? If you’ve asked this question of more than one person, you know you never get an identical answer. This compelling tape features several interviews with NLP Comprehensive graduates. They share what NLP is to them, how they apply it and the successes they have had using NLP in their lives and in their careers.
NLP, or Neuro-Linguistic Programming, is the science of how the brain codes learning and experience. This coding affects all communication and behavior. It affects how you learn and how you experience the world around you. It is a key to reaching goals and achieving excellence.Who uses it? People from all walks of life use NLP personally and professionally.For Example: Businesses can use NLP to foster world-class sales and customer service results — and to implement organizational change effectively. Educators can study the verbal and nonverbal language of every child to identify how each one learns best. As classrooms become increasingly diverse, NLP skills are becoming more essential. Counselors can help clients become more functional in a shorter time frame. Today’s limited insurance coverage makes it crucial to achieve maximum results in minimum time. Medical and Dental Professionals can mitigate patients’ fears and anxieties about procedures. This translates to higher client satisfaction.