Joseph is an internationally known consultant, author and trainer. He obtained a B.S. degree in Anthropology at London University, but his first career was as a classical guitarist, performer and teacher. He first heard about NLP in a seminar for guitarists and was fascinated by the possibilities. He is author and co-author of eight books on NLP including Introducing NLP, NLP and Health and Practical NLP for Managers. Introducing NLP, one of the most popular introductory books on NLP, has been published in thirteen languages including Chinese and Russian.