The Other Side Of Motivation Or Goals, Shmoals

One of the more popular requests we get is how to be “more motivated.” In the NLP model of “Metaprograms” motivation is described as an analog sorting. At one end you have what is labeled “away from” and at the other, “towards.”

Many people, including a lot of  NLP “experts” are mistaken in thinking that motivation is digital (either/or) and deluded in proselytizing that “away from” motivation is bad, and only “towards” motivation is good.

The reality is different. Yes, as part of being motivated to get something you don’t already have, for lots of reasons you do have to know what, specifically, you do want. Hence the stress throughout every area of self improvement and education on goals or (in nlp-speak) outcomes.

In classic NLP the proof of this need is in the story of the man who, asked by the cabdriver where he wanted to go, replied “just get me away from here.”

The difficulty emphasized in this story is simple: if you don’t know where you want to go, how would you know when you arrived? How would you know in what direction to move, or what kind of steps to take first?

This gets pretty much beaten to death in most motivational seminars, nlp trainings, and self improvement websites “if I see one more goal list, I’ll scream.”

While knowing what you want is essential, it’s stressed to the point of making it wrong and bad to also know with certainty what you don’t want. How foolish.

Knowing what to avoid is basic to personal safety. Hot stoves, dark alleys in the wrong part of town, the wrong part of town, investments promising perpetually high returns (e.g. Bernie Madoff), and so on, are all examples of the usefulness of knowing what you don’t want.

Imagine you had only the goal of attaining a million dollars in wealth. Absent the “away from” or “don’t want” of avoiding investments promising absurd returns, you might get a million only to lose it. Or you might get that million in the way Bernie Madoff did, with the same results. Not a pretty picture, either way.

It’s like the motivation spectrum: both aspects are useful, extremes are exhausting to be and boring to be around.

So the next time you’re reviewing your goals or outcomes, take a few minutes and review what you don’t want. It is equally valuable, and it is a part of a complete goal and a comprehensive motivation strategy.

It may be what keeps you alive, out of jail, and healthy, too. Interestingly it doesn’t seem as necessary to have a lot of specifics where “away from” motivation is appropriate and sufficient.

The away from component for most people is what triggers motivation and action. “I don’t want to be overweight (poor/tired/lonely/insecure/depressed/unemployed).” That will perhaps start action. Then a few pounds later, the pressure isn’t so great, and the motivation lags. Like an acquaintance once said, “I’ve lost the same 100 pounds four times.”

To have lasting motivation to obtain what you don’t have, you do need to have a “toward,” a goal or outcome, and it does need to be specific (see “Well Formed Outcome”). Then you can use all the wonderful NLP tools like the swish, timeline work, creating a compelling future, to have the motivation you want, and the certainty that this time it will last.

You’ll find lots of information on those processes here on our site. If you want them all organized for you in an easily accessible form, I recommend “NLP: The New Technology of Achievement” available as book or audio cds.

It happens to be one of the most usable and complete nlp-based personal development programs ever published. It just passed 160,000 units sold – maybe that’s why. 🙂

1 Well-formed Outcome – A goal that is appropriately specified, obtainable, chunked-down and contextualized, and either helps satisfy, or does not interfere with your other outcomes.

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One Of The All Time Greats in NLP Publishing History.

After writing today’s post I took a break to check the mail. Naturally I was delighted to get a royalty check for our signal program, “NLP: The New Technology of Achievement.”

What really tickled me was that this check was for the 107,000th copy of the CD set. We’ve already sold 59,323 of the books, so that makes 166,323 total. Oh, wait, I forgot the two cd excerpt! Well, that’s just an excerpt – won’t count it.

And it reminded me that this program does include all the points I was making in the above post, and a whole lot more.

What’s more it’s already organized for you, and available in two easy forms: the book, and the audio cd.

That combination makes really accelerated progress possible. You can listen when you don’t have time to read, and read when you want to move faster or get more specific detail. Multiple modalities, as NLP’ers would say.

Feeling generous and wanting to share the excitement of +100,000 copies sold, I’ve put together this special offer:
The book retails for $15.95
The CD set retails for $79.95, that’s $95.90 total.
You can have both for 40% off, that’s $57.54, saving you $38.36.
So grab yours now before my excitement wears off and I come to my senses.:-)

(Guarantee? Of course. You have our full 90 day 100% refund Total Satisfaction Guarantee! 🙂

If you already have one, you know you’ll want to send this offer along to a few friends, so ‘click here‘ to share a link, or “like”it -and add your personal review in the comments!

Here are the details of what you will get included in this best selling NLP Program:
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“Quite amazingly this is possibly the most powerful NLP program we have yet to come across. You’ll get specific plans and techniques for:

Getting Motivated
Discovering Your Mission
Achieving Goals
Creating Rapport
Powerful Persuasion
Eliminating Rears and Phobias
Building Self Confidence and Self Esteem
Securing a Positive mental Attitude
Achieving Peak Performance
Plus the exclusive
21 Day Unlimited Achievement Peak Performance Program

Produced by ‘The NLP Comprehensive Training Team’ (which includes Steve Andreas, Charles Faulkner, Gerry Schmidt amongst others) and edited by Andreas and Faulkner, this comes as close as one could expect to its claim to be ‘the most effective guidebook ever to learning and applying [NLP] to achieve whatever you want.’

“Highest recommendation – if you are ready to experience the power of NLP.”
– Andy Bradbury, Honest Abe’s NLP Emporium, UK

Some of the world’s top NLP trainers define NLP and provide an extensive program for realizing for yourself the benefits of NLP. You’ll have strategies like:
• Using “upside” and “downside” planning more effectively
• Dealing with anxiety
• An accelerated seven-step process to identify your personal mission, and a four-step goal achievement process for accomplishing that mission
• How to get cooperation and have rapport at the same time
If you want to put the power of NLP to work, this is for you!

“I listened to the CD over two days and I was able to stop one behavior completely after listening to the first side with just one technique. Since that time the behavior no longer has any power over me. I highly recommend this CD.”
– Rodney M. Daut, Placentia, CA USA

“This is a great (intro) for people who want to learn some NLP and test the effectiveness of NLP techniques before immersing themselves deeper. The book is entirely practical…with exercises/experiments you can do to improve different aspects of your life. The book has some essential NLP techniques – such as Swish pattern, Fast Phobia Cure, Creating Rapport, Circle of Excellence, Reframing, some basics related to working with Time-Lines – that everyone can benefit from learning and using. By the time you’re done going through the exercises in this book, you’re bound to become more empowered and know how to access your inner resources and run your mind and neurology to reach your goals and remove some obstacles from your path.”
– Laura De Giorgio Canada

“This is a great introduction to the world of Neuro Linguistic Programming, or NLP. It not only includes a primer to bring you up to speed on what NLP is, but explains some of the more advanced techniques and methods of programming…the book is extremely readable, entertaining and leaves one with a strong understanding of the fundamentals of NLP itself. For those of you who are new to NLP, this is definitely the first book that I would read.”
– William Hefner Eureka, CA USA

Remember: Feeling generous and wanting to share the excitement of +100,000 copies sold, I’ve put together this special offer: The book retails for $15.95
The CD set retails for $79.95, that’s $95.90 total.
You can have both for 40% off, that’s $57.54, saving you $38.36.
So grab yours now before my excitement wears off and I come to my senses.:-)

(Guarantee? Of course. You have our full 90 day 100% refund Total Satisfaction Guarantee! 🙂

This is the most comprehensive introductory NLP title available. It’s been the number one NLP title on Amazon since Amazon was founded.

From people around the world:
• “A complete course on NLP from real experts!”
• “Entirely practical – loaded with 43 different techniques to improve different aspects of your life.”
• “As close as you’ll come to NLP in a book!”
• “Includes a primer to bring you up to speed on what NLP is, [and] explains some of the more advanced techniques and methods of ‘programming’.”
• “This is one of the most comprehensive books about NLP that I have read. Not only does it introduce you to what NLP is, it also guides you through processes that can absolutely change your mind about what is important to you, what your vision is, and what you want to pursue in life. In short, [it’s not that] this may change your life, it will change your life – how much is up to you.”
• “The exercise on disc 2 worked like a miracle for me. It seems silly. I think that is why it works so well. The brain likes it. Brain candy that is good for you!!!!!!!”

“NLP has always been based on what works – as established by timeless trial and error – rather than chasing the latest theory. That is what I liked about this book. It distilled the applications away from the fluff and theory. I’ve learned in 3 hours of reading enough methodology to give me the edge in the collective bargaining agreements I frequently facilitate.”
• “I was totally new to this subject and found the CD to be a great way to learn and try the different proposed techniques. They have in deed helped me and I use them almost everyday. NLP is a powerful way to associate/focus on what I want and disassociate/liberate from what I don’t want. I really like it.”
• “I listened to the CD over two days and I was able to stop one behavior completely after listening to the first side with just one technique. Since that time the behavior no longer has any power over me. I highly recommend this CD and I can’t wait to get the entire book.”
• “If you were to buy only one book on NLP then NLP: The New Technology of Achievement should be that one book. The book includes a 21 day Unlimited Achievement program. Although edited by Steve Andreas and Charles Faulkner, this program features the NLP Comprehensive team of Faulkner, Kelley Gerling, Gerry Schmidt, Tim Hallbom, Suzi Smith, and Robert McDonald. You will learn what NLP is and why it is so effective in getting results quickly. You will learn how to get motivated. You will learn an accelerated process to uncover your mission and you will learn a 4 step goal achievement process to achieve your goals. You will learn how to build more satisfying, rewarding relationships and how to develop powerful persuasion strategies.”
• “Tim Hallbom and Suzi Smith show you how to overcome fears and phobias in minutes and build self confidence. Robert McDonald shares a special NLP skill to create self esteem while Charles Faulkner shows you how to develop and maintain a positive mental attitude with special NLP techniques and how to build pervasive attitudes and create new possibilities that are the keys to peak performance. This book is excellent and will help you achieve all of your goals.”

Perennially #1 on Amazon, this is one of the most well regarded NLP books ever published!
Considered a very experiential introduction to what NLP can do for you, learn techniques for motivating yourself and others, as well as maintaining a positive mental attitude, changing unwanted behaviors, and so much more, concluding with the famous “NLP 21-Day Unlimited Achievement Program!”
Remember: Feeling generous and wanting to share the excitement of +100,000 copies sold, I’ve put together this special offer:
The book retails for $15.95
The CD set retails for $79.95, that’s $95.90 total.
You can have both for 40% off, that’s $57.54, saving you $38.36.
So grab yours now before my excitement wears off and I come to my senses.:-)

(Guarantee? Of course. You have our full 90 day 100% refund Total Satisfaction Guarantee! 🙂

What Nightingale Conant Says: “When we first encountered NLP more than a dozen years ago, we realized it represented a paradigm shift-completely new way of thinking that makes heightened achievement levels and personal transformation possible. Here’s the great reality about NLP: If one person can do something, anyone else can learn how to do it!
Now, human excellence can be systematically studied, then reproduced. Just as you can learn to ski, drive, or use a computer, so too can you learn to apply the core achievement skills: motivation, persuasion, confidence and self-esteem.

In these sessions, some of the nation’s outstanding NLP trainers will share the same strategies they have taught thousands of NLP Comprehensive seminar participants. You’ll learn:

*How your motivation strategy works and how to use it at will. *How to eliminate past limitations and gain confidence in your future.

*How to set your goals and future mission.

*How to apply specific processes to gain deep self-appreciation and self-esteem.

Because NLP processes are universal, you can apply them to every area of your life. Our trainers will guide you in applying the processes so you can attain a lasting positive outlook and increase your peak performance.”

Book Publisher Description: NLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater success. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.

Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you’ll be guided step-by-step through specific programs for learning the characteristics of top achievers and creating a blueprint for unlimited success. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you’ll need to achieve peak performance in business and life.

Reviews on Amazon:
Those who rate this book with a low rating are the ones who need a slap upside of the head! They need a good dose of reality and perhaps might do well to do the exercises in this book. This is the most comprehensible and accessible book on NLP that I have had the privilege of reading and applying. As a long-time practitioner, I’m always looking for NLP books for a refresher or for new applications. There are other highly rated books on NLP, but most of them contain jargon that the authors use to impress others with their knowledge.

They use language that is not accessible for most none NLPrs. These authors and experts in the field of mind work have crafted a book that uses language any individual can read and understand; and, they can use these exercises to make changes in their lives with ease and simplicity. I am particularly pleased to see the 21 day exercises in the last part of the book — it is a gem of a process to be used as a step-by-step resource for creating unlimited achievements in business and life. – Ronald M. Shepard

To me this is one of the best books on NLP out there. Easy to understand and no bla bla around it. Great book, I can only recommend it to anyone who is interested in NLP! -Jim
Now I can recognize the negative messages I have been using for a long time, and I am changing them! – Jocelyne C. Callard

This is a great book for people who want to learn some NLP and test the effectiveness of NLP techniques before immersing themselves deeper. The book is entirely practical – it is loaded with 43 different exercises / experiments you can do to improve different aspects of your life.The book has some essential NLP techniques – such as Swish pattern, Fast Phobia Cure, Creating Rapport, Circle of Excellence, Reframing, some basics related to working with Time-Lines – that everyone can benefit from learning and using.By the time you’re done going through the exercises in this book, you’re bound to become more empowered and know how to access your inner resources and run your mind and neurology to reach your goals and remove some obstacles from your path. -Laura DiGiorgio, deeptrancenow.com

This book is a great introduction to the world of Neuro Linguistic Programming, or NLP. It not only includes a primer to bring you up to speed on what NLP is, but explains some of the more advanced techniques and methods of programming.- William Van Hefner

NLP covers every aspect of self training to gear the reader towards success. Your knowledge, wisdom, thinking ability and purpose are sure to improve once you have thoroughly examined the book and take the exercises seriously. – AG

This is one of THE most powerful and effective NLP books to date. It teaches some theory, BUT NLP isn’t about theory, it’s about what works – for YOU, as an individual.

Remember: Feeling generous and wanting to share the excitement of +100,000 copies sold, I’ve put together this special offer:
The book retails for $15.95
The CD set retails for $79.95, that’s $95.90 total.
You can have both for 40% off, that’s just $57.54, saving you $38.36!
So grab yours now before my excitement wears off and I come to my senses.:-)

(Guarantee? Of course. You have our full 90 day 100% refund Total Satisfaction Guarantee! 🙂

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